Axiology: Plastic-Free Makeup
Axiology: is a plastic-free makeup company, that provides sustainable multi-use crayons.

About Axiology, The Plastic-Free Makeup Brand:
After two years of making plastic-free makeup, Axiology became a shop on Etsy with 6 shade options to choose from the 10-ingredient lipsticks. The vegan, cruelty-free, and clean lipsticks were such a success that Axiology was picked up by popular global beauty retailer, Ulta.
Female Founded
Ericka began Axiology after learning more about the makeup she used and the industry overall. She didn’t like that all of the makeup she used was been tested on animals. Deciding to take action, she began learning about the process of creating her own makeup. She checked out books from the library and watched YouTube videos about DIY makeup. Then, after practice batches, she decided to start her own vegan lipstick.

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Sustainability Efforts:
As Axiology’s success grew, so did the founder’s interest in improving its impact. Erika learned how much packaging waste the beauty industry alone accounted for and was shocked. She decided Axiology would be the change. Now, Axiology is plastic-free. Read more about their sustainability mission, here.
Sustainable Credentials
Before their environmental restructure, the product tubes were made from 50% post-consumer recycled plastics. Now, Axiology packaging is 100% recyclable. All of Axiology’s boxes are made from island trash. The company partners with a women’s cooperative that helps to turn trash in Balie into Axiology’s packaging.
Axiology is palm oil free. Palm oil is harmful to the environment and is a major contributor to deforestation. Learn more, here.
Sustainability Milestones
In addition to being plastic-free, Axiology is palm oil free. Palm oil is harmful to the environment and is a major contributor to deforestation. Learn more, here.
Environmental Justice & Social Outreach
As part of the partnership to turn trash pollution located in Bali, into Axiology’s packaging, working with the cooperation helps provide work. This work for women in Balie is stable and comes with a fair wage.