Earthly Co. Reusable Paper Towels

Earthly Co. creates reusable paper towels, an eco-friendly alternative to the otherwise single-use item.

About Earthly Co.:

Launched in 2021, Earthly Co. sells reusable towels (notpaper™ towels) that replace single-use paper towels, napkins, tissues, wipes, and hand towels, preventing these products from going to landfills and reducing our need for single-use paper products altogether.

Female Founded

Founded by Ioana Hastings, Earthly Co. is a part of The SHE Mark community of female founders, which verifies gender equality at companies that are run, creatively driven, or owned by women.

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Sustainability Efforts:

By producing an eco-friendly alternative to disposable paper towels, Earthly Co. is helping to reduce the waste associated with using paper products. Each pack of 10 notpaper™ cloth towels comes in a recyclable box and replaces 80+ rolls of disposable paper towels. The towels are made from 100% cotton flannel, which means they’re machine-washable, durable, and compostable or recyclable at end-of-life.

Earthly Co. shares that they “set out to create an eco-friendly alternative to disposable paper towels that was better for the wallet and the environment… Nowadays, our reusable paper towels provide practical value and spark joy for thousands of customers in the U.S.A. Big thanks for all the support! And an even bigger thanks for making a small change to help save our planet.”